Important moments leave indelible memories in the hearts of all, with eyes filled with colours and noses intoxicated by unforgettable scents. While colours change every season in FABI collections, fragrances surround us and are able to kindle memories, stimulate dreams, stir emotions and make near those afar or who have passed away. For our fiftieth anniversary, we though the best way of recounting the company's history – which, after all, is the history of our family – was through perfumes. We preferred this gesture for its unobtrusiveness, which is well-suited to our temperament. Rather than homaging ourselves – something we do not take kindly to doing – we would like to share emotions with you once again. Those who desire may use their nose and sensitivity to discover the unique traits of each one of us who, perhaps without realising it, has contributed to this great story
Emanuele, Cinzia, Alessia, Flaminio, Elisio, Enrico
The new collection of FABI perfumes, set to be launched in the forthcoming months, is aimed at people with a demanding sense of smell who are capable of identifying – among the many available today – a fragrance made with artisan care. It is aimed at that growing number of customers attentive to the artistic perfume world who prefer discarding several of the household names found in glittering shop-windows of traditional perfume stores. The utmost care was devoted to each detail of this collection, while the fragrances – all highly original – stem from careful research in which no expenses were spared for the purchase of raw materials. The project was assigned to a team lead by Paolo Fadelli, an expert professional who has been successfully operating for 25 years by launching brands in the artistic perfume sector.
The collection tells a story of success, one of the family Fabi, that cultivating a dream with passion and commitment, carried it out. There are in this story deep feelings, hopes, aspirations, passions, perseverance, and finally memories. Feelings that it's nice to tell with the magic of scents that, perhaps more than anything else, they bind to the memories of Enrico, Elisio, Flaminio, Alessia, Emanuele e Cinzia Fabi.
Six fragrances are available, each one representative of the people who've been – and still are – the creators of the company's success: Enrico and Elisio, the founders and their children, Flaminio, Alessia, Emanuele and Cinzia. These six 'scented journeys' are dedicated to them and their dates of birth: